The Hunger Games Catching Fire: Case Study

Hunger Games Catching Fire

Reasons for choice: It's an Adventure/Sci-Fi which are the genres I'm interested in.
Institutional background

Film studio behind it and Distributors: Lionsgate

No brand loyalty

Genre: Adventure/Sci-Fi. The overall tension from the trailer that shows the protagonist overcoming obstacles that get in her way. 

3+a) It's a sequel to the first film. The film is based of the books that are already famous.

It’s all a matter of timing

1) UK Release Date: 21 November 2013

2) First Trailer Release Date + Video: 20 July 2013 

3) Examples of Advertising: Billboards, Posters, TV Adverts, Magazines (Empire), Subway Meal promotions.

It’s a social thing

1) It has mixed feedback. Some said it was a bad film or "a bad battle royale" others called it a great follow up to the first

2) "Closer to the Book"-view_and_review

    "Another example of a sequel that's far better"- Gerryt22

    "Battle royale goes Twilight"- otto_schitburger

Risky business

Budget:$130,000,000

Opening Week Earnings: $158,074,286

Gross: $424,645,577

Stars in their eyes

Previous Directing: I Am Legend; mainly action

Main Star: Jennifer Lawrence

Main Stars other Appearances: X-Men Saga, Silver Linnings Playbook

The director or stars weren't featured