Wednesday, 20 May 2015

TV News Index

1) TV News case study 1: Channel 4 News

2) TV News case study 2: BBC News at Six

3) TV News case study 3: coverage of the General Election across different news programmes

4) TV News case study 4: independent case studies (BBC3 60 Second News and Newsround)

5) News Values blog task

6) TV News audience - creating a running order

7) TV News representation - analysing Sky News coverage of the 2011 riots

Representation and Bias


1) Sky News has taken the perspective of the authority/police by labelling the protest as a "RIOT".

2) The police are represented as a force that is defending it's people against those who go against the law which the protesters are represented as. 

3) The young people are represented as teenagers who are against the law and the police and so are antagonized and seen as the enemy against the public.

4) Images and videos shown are the aftermath of the "RIOTS" as it has footage of damaged property as well as some video of the protests as the police go against the protesters.

5) Choice of words include "RIOTS", "violence", "hooded and masked attacked Tottenham police station", "full-scale riot", "damage ruins into millions of pounds", "one police officer was hospitalized and seven others injured", "a simmering anger at police". All these choices of words antagonizes the protesters as being represented as villains.

6) The aspect that has been taken by Sky News is the view of the "rioters" causing chaos at Tottenham rather than the protesters view on the death caused by a policeman.

7) Narrative is used by introducing to the audience what has happened in the riots with the voice-over footage to tell what has happened. Also, the police interview is added to give a little more depth for their views making it a story.

8) Todorov's equilibrium theory is also featured having the riots being the main disequilibrium. There doesn't seem to be a new equilibrium as the news tends to not have the issue resolved as that is what news programmes tends to report. (unless a report with details of the "rioters" being brought to "justice" is mentioned some time later)
e police as they are trying to stop the rioters from causing much chaos. The villains are the protestors...
9) Propps' theory is also displayed as we see the villains being protesters who are portrayed as dangerous people who are destroying property and police cars by having buses and a police car destroyed. The "villains" are also shown on the attack against the police.

10) Citizen journalism can be used to present a different view of the riots by cutting out moment where the police appears to attacks first so they edit it and make the attacks go in reverse order making the rioters looking like the culprits and the maniacs compared to being a peaceful protest that has then changed into a worsen situation. They may have also just cut out the moments where the police attack.   

Wednesday, 13 May 2015

TV News Running Order: BBC News at 6pm

1) The TV News programme I had created a running order for is BBC 60 second News.

2) The five stories I had chosen were (in order) The Prince Harry engagement, The tweet by Miley Cyrus that caused an uproar because of her mild response*, Lady Gaga spotted jogging in Hyde Park, Cheryl Cole's announcement of pregnancy, and Sherlock's success in viewing figures.

  • The reason I had chosen Prince Harry's Engagement first is because it is a national story that many will be interested in.

  • I had chosen the uproar in twitter next between Miley Cyrus and her response to a fan second is because Miley Cyrus is a famous celebrity which people may recognise. However we could've picked the prisoners escape which would make much more sense at it is a story that can be easily summarised.

  • The next story is Lady Gaga spotted jogging at Hyde Park. This isn't very important news quite like the last, however there is a famous celebrity featured in the story that may intrigue some viewers.

  • And I had finally chosen Sherlock's success in viewing figures. This also isn't important, but the drama Sherlock is owned by BBC so they may try and promote their products by praising it. This could also make viewers interested but not as interested as the engagement so it was placed last.   

3) The engagement with Prince Harry is an example of diversion. This is because of the fact that people are being more interested at Prince Harry's engagement rather than their own lives as a source of entertainment to make them less worry about themselves for the times being. This could appeal to the target audience as they would tend to watch dramas that could have a similar factor to this story.


4) Programme: Channel 4 News
Running Order (in order)

  • Israel has shelled a residential area of Gaza killing around 25 civilians
  • Gunfire has been reported on the streets of Moscow although no there are no details as yet regarding who has opened fire or why.
  • An anti-austerity march against government cuts has been held in London today and was attended by 50,000 people. The protest was calm.
  • A woman has been convicted of murdering her husband. He was a wealthy banker and she a stay-at-home mum.
  • David Cameron’s office has announced he will be visiting Washington next week to meet President Obama.


5) I had picked Isreal's attack on Gaza first because Channel 4 is an International news programme that may intrigue many of it's viewers and possibly made for their target audience. 

The mysterious gunfire at Moscow was placed second as it is another story that people could be interested in especially since it is another story that could interest it's viewers.

At third place is the protest which could affect many of it's viewers located at London who could be informed of why the protests have happened which can interest alot of its viewers.

After that is the woman being convicted of murdering her husband. This may be more tailored to a younger audience as young people tend to like stories linked to crime.

And finally, there is the meeting between Obama and David Cameron. It had been placed last as the meeting is going to occur next week so it won't be as major as a stabbing or the mysterious gunshot which may have been recent stories so it was placed last. 




News Values

Negativity

The story is mainly a negative story as it contains death. This could make the news as it is a very controversial story that would affect Muslims that are watching this and also mentions a "school district" which means local residents could also be affected. There is a shot of the scene from the copter which shows police cars parked near by as well as armed police officers in the area. The breaking news has lines with the small summary that includes the two gunmen that were shot dead by the Garland police force. 




Case Study 4: Independent Research

Newsround
2) Newsround uses graphics to transition and present different stories as well as people introduced in each story by presenting their names with graphics. It also features interviews related to the story with informative value.

3) The presenters are Leah Boleto, Ricky Boleto, Martin Dougan, Hayley Hassall, Jenny Lawrence and Ayshah Tull. They may have a variety so it's audience can see different people to be interested to hear unlike seeing the same presenter day by day.

4) There were others but they had left.

5) The studio that is presented to the viewer consists of a purple couch, table, and screen behind to present graphics behind the presenter. It doesn't show much technology to present their advanced set up compared to other news programmes.

6) The opening sequence has the graphics to introduce the logo as well as footage with a voice-over to summarise what's upcoming and some graphics to present the logo once more.

7) Newsround typically presents a story by having the presenter summarise what is happening  in the current story, it soon goes to the reporter who is in location and asks questions and has some information for the audience to learn. The reporter concludes the report and it transitions back to the presenter who introduces the next story.

8) The target audience is around 6-12

9) There doesn't seem to be a way that young people can be involved unless Newsround decides to report nearby and you're associated with the topic.

10) 06/04/2015 (in order): Effects of learning 2:30, Prince Harry0:16, Dog's Prosthetic legs 0:16, Duck feeding 1:43, and the biggest Easter egg 0:26.

02/02/2015 (in order): Fundraiser for Alan 1:46, Al-Jazeera staff sent to prison for their perception of politics 0:48, Scrolls of ancient past 2:00.

BBC3 60 Second News
2) BBC three uses graphics for it's two screens to present each story with headlines passing by at the bottom of the screen, with a timer at the top.

3) The presenters are Sam Naz, Ben Mundy, ChiChi Izundu, and Tina Daheley. They seem young adults with casual clothing and also address the audience in a casual format.

4) There doesn't seem to be many other presenters but there were in the past who were replaced.

5) The studio isn't really shown as the presenters are in front of a graphical screen (green screen) which has two screens related to the story.

6) The openning shgot presents the loge loge as the whole programme feels like a beginning of a 60 minute programme by presenting stories in a quick pace, there is footage with a voice-over so it cover some aspects.

7) Each story is covered in fast pace with having summaries of each story. The story then quickly transitions to the next one with the screens changing to the next topic.

8) The target audience may most likely be 21-34

9) There isn't an opportunity for the audience to interact in the programme.

10) March 1st (in order) Plane Crash 0:11, Nigerian story 0:09, Iranian news 0:10, Racist attack 0:08, April fools selfie show 0:10

2/2/15 (in order) Al-Jazeera Journalists 0:12, Andy Murray 0:08, Ted Robinson 0:08, Education 0:09, Football 0:14.





Wednesday, 6 May 2015

Case Study 3: News Stories covering start of General Election Campaign 2015

Testing what you've learned...
1. The angle of a news story is the perspective of the news programmes opinions on the topic.
2. Tabloid coverage isn't very serious about the topic but has more of an entertainment factor as it tends to be the type that is dumbing-down the story for a wider audience. Broadsheet factor is a type of news that is taking a serious tone towards the topic and covers it with some information.
3. An example of a tabloid programme could be E! News.
4. An example of a broadsheet programme could be BBC News at 10.
5. International is world wide coverage. National is UK wide. Regional would be London, Yorkshire, Scotland. And local would be West London, Leeds, or Edinburgh. 
Questions on the election coverage clips...
BBC News
1. BBC News is national as it is covering the General Elections which affects the UK as a whole
2. The angle is of the governments view on the Elections with some party leaders but mainly on David Cameron.
3. It is more broadsheet as it takes a serious look at what's happening back then.
4. I would expect a more matured audience who are either on a job or old enough to vote as workers maybe interested in the tax issues that are currently being presented by parties.
Sky News 
1. Sky News is a national view on the General Elections.
2. Sky News takes the amgle of the Conservatives as it mainly has iit's footage tailored towards David Cameron.
3. This is more of a tabloid coverage as they take minor moments with Larry the Cat.
4. I would expect a young but matured audience as it takes a lighter tone on the General Elections compared to BBC News.

STV
1. STV is a more Regional view on the Elections.
2. It takes a more Scottish angle towards the GE.
3. STV is more broadsheet as it takes it more seriously.
4. It could be a mature adult in Scotland with na job who is interested in politics.

Channel 4 News
1. Channel 4 is more National.
2. It takes the angle of the governments on the Election.
3. Channel 4 is mainly broadsheet however it has a small element of tabloid with the use of graphics.
4. It is considered for matured teenagers adults who are interested in the elections.














Wednesday, 29 April 2015

TV News Case Study 2: BBC News at 6

Basic details
1. BBC stands for British Broadcasting Corporation
2. The BBC is funded via the TV License fee
3. The mission statement is to inform, educate, and entertain
4. The remit is to be the most popular programme out of the BBC programmes.
5. The BBC News at Six fits into the remit by having some interesting stories as well as       stories that may affect their audience.

Presenters
1. The presenters are George Alagiah and Sophie Raworth
2. The presenters would often be wearing smart clothing such as a suit but may not wear a tie for a casual appearance which could suggest that the BBC News at 6 is targeted at a younger audience most preferably young teenagers.
3. A TV news programme may use a variety of presenters to show diversity in the news studio as well as maybe change it up so viewers don't have to see the same people presenting time and time again.
4. Other presenters are used to cover different stories such as the different topics and interviews that are in location to cover a lot of stories.
5. There isn't much equality on gender as males still mainly have most of the positions. There also doesn't seem to be a diversity in the ethnicity of the presenters as they are mainly white.

Opening sequence
1. The very first shot is of the presenter who is about to introduce the top heading of today.
2. The opening sequence uses graphics to make the news look more visually appealing as well as show some basic information such as images related to the story.
3. Music is used at the background as a dramatic touch to the stories making the news seem very important.
4. The opening has the presenter talking about the story over footage that links to it as the stories which will show what will happen later on the show. There are also graphics that make it look better for each story and the small segment on sports before getting to the introduction of the logo. 

Studio mise-en-scene
1. We see a part of the studio with the wide shot of the workers in their desks. There are graphics playing at the background to show momentum or movement rather than having a dull background.
2. The presenters are mainly on desks which could suggest that BBC 6pm News takes a more traditional format compared to others. 
3. The technology is present in the wide shot with the workers finding news topic as well as working which could show technological supremacy.
4. The studio uses colour by having their colour scheme of red and white for the background, surroundings, and the graphics that state information of the person when he/she first appears on screen for the show.

How news stories are presented
1. The stories are presented  with a brief summary and followed by an in-depth view of what is happening. There are also some expert interviews on what the topic is about and not have a biased view upon the story by presenting both sides.
2. The techniques used are reporter on location to make the information seem new and just received. It could also show that BBC has dug deep down into the story by being in location. There is also the presenter to camera which seems traditional to BBC 6 o'clock News programme which mainly has the presenter in the studio talking about the topic.
3. The news typically cover news such as the elections, sport, maybe some form of international story, a small segment dedicated to sport and some topics based on well known brands like Tesco's loss.
4. One example would be the tax problem and the other would be the pollution that must be dealt with before the end of the year.

Running order
2. The top story is based on Labour's and the Conservatives pledges towards tax.
3. The Election topic lasted around 8 minutes.
4. The other stories include (in running order) an 18 year old using a learning disorder victim to kill 2 soldiers, the polluted air and the governments response, The rescues in Nepal, the sexually assaulted victim, UKIP's Campaign, and "Richest Fight" concluded by the weather.
5. Terror plot lasted 2:30 
     Pollution lasted 2:30
 Nepal story lasted 3:45
Not Guilty Story lasted 2:15
UKIP story lasted 3:00
"Richest Fight" lasted 2:35
Weather lasted 1:35
6. The reason the Election was up longer than the Nepal rescue maybe dur e to the fact that most of BBC'S viewers are British.

Audience
1. The target audience is 25-65
2. 4.22 million views per week
3. Some may choose to watch this over Channel 4 News as BBC chooses stories that link towards British people being it's main audience.
4. The audience can only be featured if they were asked specifically about the opinion of the current topic.
5. The programme informs viewers of what's happening currently in Britan and some international stories.

Institution
1. BBC also offers BBC News at 10 which takes a more serious tone towards the stories for it's viewers.
2. OFCOM ensures that stories are presented as impartial to show no bias.
3. Dumbing-down means when you simplify the story for many to understand. I agree that the BBC is dumbing down as they present stories for better views.

TV News and New/Digital Media
1. The BBC has a website which covers many stories but the website forv the programme isn't as detailed.
2. The website offers stories internationaly and video relating to tyhe topics. There are different genre of news like sport for people to read over but this isn't present in the website that showcases BBC News at 6
3. There is a twitter feed dedicated to updating it's followers with the latest.
4. The twitter feed help promote by showing key stories from the programme and tweets it out
5. There doesn't seem to be a way that the audience can submit stories to the BBC for them to showcase.





   

Wednesday, 22 April 2015

TV News Case Study 1: Channel 4 News

Channel 4 News

Basic details
1. Channel 4 News is on Monday-Friday at 7pm-7:55pm
2. The programme had first been broadcast in November 2, 1982
3. Channel 4 News has won the International Emmy Award for News in 2014 and the            British Academy Television Award for Best News Coverage in 2012
4. The media institution that produces Channel 4 News is ITN

Presenters  
1. The presenters that host Channel 4 News are Jon Snow, Krishnan Guru-Murthy, Cathy Newman, and Matt Frei.
2. A majority of the news team is wearing smart clothing. However, Jon Snow has always worn a colourful tie differentiating him from other presenters who wear plain and normal suits.
3. A TV News programme may need a variety of presenters as they would like to appeal to a wide range of viewers.
4. The other presenters are used to cover stories in other locations where it can show a different view on the story compared to what Jon Snow's report to give balance.
5.There isn't much balance on gender as 3 out of the four presenters are boys. However, the ethnicity has some factor of diversity with Krishnan Guru-Murthy. This effect may make an audience believe that Channel 4 has an aspect of diversity with the presenters that could appeal to a wide audience.

Opening sequence
1. The first shot is of the logo made with graphics.
2. The programme uses graphics by making the footage visually interesting making it seem that the news is on the go or is ready.
3. The music is used throughout to give it a dramatic feel to the stories as well as have a serious tone to it.4. The stories are given basic summaries without giving much of the stories so that viewers will have to wait until the story starts to be broadcast live. This can serve as a way to keep the viewers watching the show by giving basic and just a question on the topic with footage to show or tease what's to come on Channel 4 News.

Studio mise-en-scene
1. Viewers will see some of what's behind the scenes with some of the lighting and tech that is currently being used. The surroundings of the studio is covered with the purple colour scheme making it consistent throughout. There is also the desk which is present and towards the centre of the studio as well as the screen at near the desk.
2. The graphics are used to make the opening and transitions more visually appealing. It is also used to make some of the piece to camera sections in the programme look better as it could signify that the news is on the move.  
3. The technology is visible during the introduction  of the programme to show that this programme uses state of the art equipment to bring the news to their viewers or to show technological supremacy. The journalists are also visible which can suggest to a viewer that the topic is about to be discussed in detail.
4. The studio uses colour consistently with purple being the main colour that they are recognized with. Even for subheadings, purple is the main colour used throughout.

How news stories are presented
1. News programmes typically present the story with the presenter introducing the story to the audience by giving a brief summary as to what is happening. the piece to camera will soon transition to either an interview or some footage with a voice-over describing the scenario. And it goes on to show different views on the situation that is at hand. And it finally transitions to the presenter where it then changes story.
2. The varied techniques that they use by having the reporter on location to suggest to an audience that their source is coming out new.  
3. The type of news to typically appear would be politics, international, controversial e.g. Habbo, sport, and business related news.
4. In the intro of their show, they give a brief summary of Tesco's loss that could attract the audience to watch the rest. Also, a summary for the "feared death of 700 migrants" by just giving a small sentence and proceed on ton the show.

Running order
1. The top story is Tesco losing £6.5 billion
2. The story lasts for about 5 minutes
3. The other stories involve the food bank problem, migrants and the Mediterranean sea, the elections, and an interview with Robert Downey Jr about Age of Ultron.
4. Tesco: 5 mins, Mediterranean: 10 mins, Wall Street: 2 mins Elections: 15 mins, RDJ: 7 mins
5. I think that the Elections have the most time since it's an important topic that many are affected by.

Audience
1. The target audience is young adults at 16+
2. people may choose to watch Channel 4 as it challenges controversy as well as look modernized for a younger audience to enjoy.
3. There doesn't look to be any form of interaction during the programme
4. The programme successfully does surveillance for the uses and gratification theory so people are informed about what's happening.

Institution
1. Ofcom owns Channel 4 News and regulates what is happening to ensure that no one is offended.
2. Ofcom also has ITV and Channel 5 News.
3. The programme fits by having a select time and makes it unique so that Channel 4 News is different and makes a different viewing experience.
4. Ofcom checks to see that stories aren't biased but impartial by having two sides of the story.

 TV News and New/Digital Media
1. Channel 4 News has a dedicated website with catch-up available.
2. It offers catch-up and clips from the show so that people can be informed of the news.
3. Channel 4 News has a twitter feed.
4. The Twitter page helps promotion by posting parts of the show  so that people maybe intrigued.
5. People cannot use twitter to get their stories on the programme.
  

Sunday, 8 March 2015

Exam Topic Research March PPE




Research
Channel 4 News 
Time: 7pm
Presenter: John Snow
Monday 8 December 2014
Bulletin 1
Shiren Dewani murdered his wife in honey moon but the judge had cleared Shiren of all charges.   
Conventions -Pictures used to show the couple. Footage of the court case used. Graphics used to tell names of presenters or siblings. Camera movement suggests that it's on the move instead of looking less active by just staying in one position. This bulletin being first could be a bulletin for those who want to watch something and this could bring their attention.  

Bulletin 2
Food Banks are to potentially be removed by the end of this decade. 
Conventions-Use of graphics with statistics, Interviews, pictures related to bulletin, 
Camera Movement, Footage of political view on this situation. Shows both sides of the Conservative and those who run a food bank.    

Bulletin 3 
"Disabled spaces on buses" are taken by prams and Disability campaigners argue against it in a court case with Doug Paulley.
Conventions- Footage linking to bulletin, Interviews, Camera Movement, Pictures related to bulletin. Presenters "on the  scene" to show their news is fresh new or live. The graphics could keep the viewers watching instead of just watching a presenter interviewing the guest in a wide shot the whole way through.

Tuesday 9 December 2014
Bulletin 1

CIA torture programme now seen as ineffective, brutal, and illegal.
Conventions- Footage linked to bulletin, with US Senate's opinions of the problem, Interviews.
Use of modern tech by presenting the guests twitter name.
The topic could keep viewers hooked as it is an interesting and controversial topic about the secreted group.
Conventions- Footage-Piece to camera, Interviews, close-ups to presenters, mise-en-scene with setting being linked with the bulletin.
Bulletin 2
Tesco losing a profit of less than £500m
Conventions- Presenter, Graphics, Statistics, interviews, footage related to bulletin, movement showing the news is constant.
Customers of Tesco may drawn in knowing they use the service.
Bulletin 3
Internet companies will help police hunt paedophiles by using a new database.
Conventions- Presenter, Footage linked with bulletin, Graphics, Movement to show consistency.
Topic is on Paedophiles which may make the audience more attracted or more cautious.
Wednesday 10 December 2014
Bulletin 1
Stormy weather hits parts of UK
Conventions- Footage related to bulletin, Graphics, Presenters, setting behind presenter, Interviews.
This could affect the audience as they live near the area.
Bulletin 2
CIA still stay silent about torture. But Former CIA torture director says "it puts lives at risk".
Conventions- Footage related to CIA situation, Recording of Former CIA Director's opinions, Interviews, Presenter.
Bulletin 3
Palestinian Minister died.
Conventions-Graphics on intro, Presenter, Movement of camera, voice-over footage, modern tech via twitter name.  


Institution
OFCOM is the institution behind Channel 4. 
They get their money off of adverts.
Target Audience- ABC1, 20s-60s

BBC three 60 Seconds
Time: 20:59
Saturday 22 November 2014

Bulletin 1
Strictly Come Dancing host returns after 3 weeks in hospital for her daughter.
Conventions- Graphics, headlines running  at the bottom of the screen running, footage of the host's return with voice-over.

Bulletin 2
Controversy of comedians and rape.
Conventions- Graphics, headlines, voice-over, footage related to event.

Tuesday 5 November 2013
Only Bulletin
Death of Nelson Mandela.
Conventions-Presenter, graphics, headlines, footage, voice-over

Saturday February 28 2009

Soldiers saying government isn't doing anything to help traumatised soldiers.
Conventions-Presenter, Graphics, footage+voice-over.
Institution
 BBC is the company behind 60 seconds
 They get their money from TV Licence fees.





2) Plan your idea for a TV News programme aimed at 12-20 year old viewers.
  • Title: The Informer

  • Broadcast Details: BBC three, 7pm, 25 minutes, Daily

  • Structure: 1 minute Intro summarising what to expect among the next 25 minutes, 5 minutes on top  story, 5 minutes on next story followed with discussion for 5 minutes, 9 minutes on interaction with audience interaction and discussion.

  • Presenter: Young and serious because The Informer is a programme for serious teenagers.

  • News Style: Reports news relevant to teenagers and other stories that may effect them.
  • Examples: Tuition fees cut, Syria girls' families criticise police over letters, Leeds crash leaves boys aged 13 and 14 dead.
  • Package: Intro with graphics of the logo to start with and transition to the stories. Piece to camera and the presenter talking about the top story. Afterwards another transition to introduce the next topic with tweets at the bottom left showing modern technology.
  • Opening Minute: Graphics with transitions and footage of topic with presenter voicing over and introducing each topic. Another graphical transition to get to the presenter with wide shot of the studio to show technological superiority.

3) Plan how you will use modern technology and e-media 

  • Modern technology will be implemented with tweets that would be related to the discussion and the presenter will highlight and point out key comments that could cause controversy and see which side people are at.

Monday, 12 January 2015

Narrative Theory: Blog Task


The trailer for The Hunger Games Catching Fire uses Todrov's theory of the equilibrium. It teases the story by having the equilibrium with Katniss and Peeta living life after surviving the previous Hunger Games. The disequilibrium is the riots that have happened after the survival which has caused chaos. Another potential disequilibrium is that Katniss is taken back to the Hunger Games to compete in 75th game which involves previous victors. The new equilibrium isn't present in the trailer as it would ruin the story and the small tease of the Hunger Games starting off in the end of the trailer.

Propp's theory of characters is present with Katniss being the protagonist of the trailer which is different as the protagonist in a majority of films are mainly male. Peeta is the heroine for Katniss which is like a gender bend as men are mainly seen as the "heroes". The antagonists are the hosts of the Hunger Games who put Katniss through challenging obstacles. Haymitch is a mentor to Katniss as he gives guidance to her in the trailer. 

Barthes' theory of enigma codes to the audience of Catching Fire could be questions like does she survive? or How will the story ends which in effect could lead to potential ticket buyers. Another question could be what is Katniss' motives or will they change over time? Action codes could be the weapons pulled out by authorities. There are other action codes with the contenders practicing with their weapons. 
     

Representation Task: Hunger Games Catching Fire



The representation of stereotypes in Hunger Games: Catching Fire are subverted. The stereotype of women being the damsel in distress isn't present with protagonist Katniss Everdeen being an independent survivor participating for the Hunger Games. She has the characteristics of a hero as she is brave by willing to sacrifice her life for her sister. Normally women are stereotyped as being weak or vulnerable but in this film, she is represented as a strong participant compared to her companion Peeta who isn't as strong or brave as he worries about Katniss as though a woman would worry about her partner which shows another subvert in the trailer. Normally we'd expect Peeta to be the main hero of the Hunger Games if we haven't seen any trailer or read the books then we'd think differently because of the fact that most films make men the heroes then Peeta would be the expected hero but in this film we see a gender role switch. The society that Katniss resides in, involves a game show that kills till there's the last survivor. Typically we'd expect a male to win because on average Hollywood films, they show more qualities of a survivor for instance; courage, intelligence, set skill in combat, and more compared to women who don't always engage in fights.   

The Hunger Games Catching Fire: Case Study

Hunger Games Catching Fire
Reasons for choice: It's an Adventure/Sci-Fi which are the genres I'm interested in.
Institutional background
Film studio behind it and Distributors: Lionsgate

No brand loyalty
Genre: Adventure/Sci-Fi. The overall tension from the trailer that shows the protagonist overcoming obstacles that get in her way. 

3+a) It's a sequel to the first film. The film is based of the books that are already famous.

It’s all a matter of timing
1) UK Release Date: 21 November 2013

2) First Trailer Release Date + Video: 20 July 2013 


3) Examples of Advertising: Billboards, Posters, TV Adverts, Magazines (Empire), Subway Meal promotions.

It’s a social thing
1) It has mixed feedback. Some said it was a bad film or "a bad battle royale" others called it a great follow up to the first

2) "Closer to the Book"-view_and_review
    "Another example of a sequel that's far better"- Gerryt22
    "Battle royale goes Twilight"- otto_schitburger

Risky business

Budget:$130,000,000

Opening Week Earnings: $158,074,286

Gross: $424,645,577

Stars in their eyes

Previous Directing: I Am Legend; mainly action

Main Star: Jennifer Lawrence

Main Stars other Appearances: X-Men Saga, Silver Linnings Playbook

The director or stars weren't featured