Media Analysis: Guardians of the Galaxy ad

Language

The key convention that tells the audience that this is an advert is the promotion of the date of release highlighted at the bottom to attract the attention of the audience of when the movie may come out. Another convention could be the names of the actors at the top so fans of the actors displayed on the photo for instance will automatically recognise them and would like to watch the film.Also the statement "from the studio that brought you avengers" will make people think this movie will be a well produced film knowing that Avengers was one of the most grossed film of all time placed in 3rd behind Titanic and Avatar which could make people think that the film will have high expectations. The explosions behind the actors could indicate that the film will overall be an action film. Also the main characters in front of the explosive background suggests these characters are more likely to be destructive people.

Institution

Marvel Studios are the producers for the film and are competing against DC's quality. Marvel is a big company that makes content related to heroes and science fiction. "In Summer 2014" was supposed to imply they were competing against DC's Batman v Superman Dawn of justice which has been postponed to 2016.

Audience

The target audience is mainly Marvel fans and specifically Guardians of the Galaxy fans who have been waiting for the team to be in a feature length film. This is also targeted to Marvel Cinematic Universe fans who are restrained in the live action story of the heroes instead of the comics which is still in relation to the films. The age would on average be a 12+ mainly male (70%M/30%F). This is mainly due to the action genre the marvel films always present in their action scenes. The targeted demo-graph is mainly males at the age of 12+ who are marvel or are into the action genre.

Representation

The film is mainly targeted at males due to the fact that most of the team is male. Also the fact that Dave Bautista who is an inactive WWE Wrestler under the alias of Batista in the ring could branch out fans of this memorable wrestler into action. This could also rival to DC's Black Adam who will be casted by Dwayne Johnson who is also an inactive WWE wrestler.