Textual Analysis

Battlefield Hardline: Into the Jungle

Genre : The genre is a video game advert which features a Cops and Criminals Fantasy about the "war on crime". Also has a sort of drama from the campaign as each mission ends in a cliffhanger inspired by American Crime dramas such as 24, CSI, and more.

Audience: The target demo-graph is mainly Battlefield fans or FPS players at the age of 18 or over. As a result of the PEGI rating, This game has some references to crooked cops, criminal behavior, and has the player to kill other players in game. This is mainly targeted at male players who enjoy the Battlefield franchise or have an interest in FPS games. This can also be welcome to those who want innovation in games which Levolution (a feature which is known as a game changer) or those who want to play a game which features Cops and Criminals. 

Platform: The advert can be accessed by mobile devices which feature YouTube and PCs . However the game can be accessed if you have a PS3/4, Xbox 360/One or PC if you have a Computer which qualifies for the minimum system requirements. The trailer can also be seen at cinemas before the start of a film if the film has the specific age rating.

Marvel's Guardians of the Galaxy Trailer 2

Genre: The genre is a trailer which has a sci-fi story about criminals of the galaxy who'll soon become heroes or "Guardians of the Galaxy".  It promotes the characters and the movie so that those who know the characters will be engaged. This also has a small comedy side with the jokes that go along with the movie as seen in the trailer. 

Audience: The target audience are those at the age of 12+ and those who are fans of Marvel or the Cinematic Universe. This film is also there for those who like action films as this film and other various Marvel films will always feature action. It is also there for those who were or still are fans of the comic. This film is also there for those who are interested in a change or those who want something new.

Platform: This trailer can be seen in YouTube before videos with their adverts or to watch the full trailer on YouTube. The film can be seen on  cinemas in the US at August 1st 2014 and later in Europe. This can be purchased on DVD or for Digital Purchase at a later time. 

Agents of S.H.I.E.L.D Trailer

 Genre: This series is based on the Marvel Cinematic Universe around the events between The Avengers (Avengers Assemble) and Iron Man 3. This is there for fans of the Marvel Cinematic Universe Marvel in general It's based around a group of teenagers who were trained in the familiar fighting tactics of S.H.E.L.D to become active in battles against Hydra. Hydra is a Terrorist group that specialises in global domination.

Audience: The target audience are those who like Marvel as this has reference to the Avengers or other heroes in the Universe. This is also there for those who enjoy watching action series. This can be noted by the action in the trailer and through out the show. This has an audience of those who are fans of the comics which this series revolves around with each character being inspired by a character in the series.