Film Trailer and Poster Analysis

Key Conventions

Central Image 

Picture of Katniss (Jennifer Lawrence)  holding a bow which can suggest that this film is an action film. The logo behind Katniss could be recognised by many of the fans of the franchise. The flames behind her has a synergy to the title which could be a USP.

Tagline

The word "Remember" could suggest that fans of the previous film will understand the meaning of the tagline compared to those who haven't seen the first film are left intrigued to find out who the "enemy" is. This could also make those who haven't seen the first film go watch it to understand the meaning.

Release Date

The date uses the same font compared to the Production Blurb which suggests that the date is more important compared to the Producers of the film. The date is at the bottom where most of the info is like the website.

Production Blurb

The blurb is located at the bottom with small text compared to the release date or title which are the main attraction compared to the blurb. Being at the bottom could also show that the blurb isn't the USP.

Key Convention

Fast Pace Editing

The cut between action scenes to tease action scenes which could make potential fans or could leave people intrigued about the film.

Stars

They're mainly shown on the majority of the trailer. those who are fans of the actor/s could think the film is good or maybe think its its the film's USP.

Music

The use of the music adds up some tension to make some emotion or communicate the feel of the action to the viewer persuading them otherwise but to watch the film. 

  

Genre and NCIS

Avengers: Age of Ultron

Genre

Action

Narrative

The story is about the Avengers facing another catastrophic battle. A mechanical antagonist named Ultron. The Avengers would have to face off against this robotic enemy.

Character

The avengers re-assemble to take on the mechanical enemy called Ultron. The iconic team are known for their first film which has action as shown in the scenes of explosions as expected from most action films. The trailer also introduced two new avengers who were teased in the post-credits scene of the second Captain America film. The antagonist is a mechanised robot who is willing to take down mankind for "Ultron's future".

Iconography 

The Avengers will be in big battles judging by the overall damage that is being presented in some scenes. The famous shield that Captain America had is broken to signify that this enemy is bigger and more stronger than the enemy.

Setting

The film takes place in America like all other hit Hollywood films.



Genre

Action/ Sci-Fi

Narrative

Many years after Rise of the Machines and the Skynet holocaust had wiped out humanity. John Connor is on a journey to stop the Skynet facility that produces the "Terminators" and hopefully restore peace for humanity after the war against machines

Character

The characters are the survivors and soldiers who go out and get resources to survive as well as fight of some Terminators to gain land for more survivors.

Iconography
The trailer had shown a plot twist, action, some hand-hand combat, and a chase scene which was teased. There was also the standard protagonist has a girlfreind or wife in this case.

Setting  

It's based many years into the future after the Skynet Attack in America (where the film is based) as well as around the world. It's also in other countries but for minor parts of the movie.

 

Genre
Action Sci-Fi

Narrative
Clark Kent (or Kal-El) is one of the last of his race to represent the House of El. As his home planet Krypton was destroyed, the codex was handed down to him in birth to keep safe from Zod and was sent off to earth.  Now he must keep the codex away from Zod as he grows to understand that that Zod intends to colonise Earth making every human die as they can't survive in the atmosphere of Krypton.

Iconography
The trailer has the iconic hero fighting of the villan in this action packed film with chaotic fight scenes. Also the overall hero overcome all odds throughout which is shown in Clark's struggles to being a krypton rather than human.

Setting
The film is based in America like all other Hollywood action film specifically Manhattan and Kansas. It is also sometimes in Antarctica for a little part.  

   

Illusion Magazine Cover